Extremes

Our brains are wired to retain the peaks and the valleys. What stays with us are the moments that broke the rhythm, demanded something more, and left a mark.

Yet we design our lives and careers around predictability. We prioritize comfort often at the cost of memorability and growth.

I think progress happens at the edges. The moments that define us are often the ones that felt uncertain or uncomfortable at the time.

Optimizing for extremes does not necessarily mean rejecting balance. It means creating space for intensity where it matters and more importantly accepting that the most valuable outcomes often involve discomfort.

Live and work in a way that gives memory something to hold onto.

Optimize for extremes.